PROFESSIONAL HISTORY
Work Experience
INDIANA BANKERS ASSOCIATION
Vice President of
Communications
January 2024 - Present
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Guide the communications strategy of the Association, including branding, publications and media relations
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Edit bimonthly Hoosier Banker magazine (print & digital), distributed to 7,300 members, journalists and politicians
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Write articles for IBA publications, op-eds for external placement and scripts for the Association's three largest events
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Review accuracy of onsite programs for the Association's three largest events (created by outside vendors), and create event programs from scratch for smaller events
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Staff liaison for the Association's DEI Committee
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Assist with executive communication and advocacy messaging as needed
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Supervise one direct report
Assistant Vice President of
Communications
August 2022 - December 2023
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Ran a successful RFP process resulting in new vendors that lowered publications expenses and created new revenue opportunities, resulting in a combined $30K swing toward net profitability
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Created a new style guide to assist members of other departments in staying on-message, creating more efficient and effective communications
RAYBOURN GROUP INTERNATIONAL
Communications Director
June 2020 - August 2022
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Promoted to the Director level after 9 months with the company
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Direct supervision over two employees
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Clients served: International Order of the Golden Rule; Casket and Funeral Supply Association of America
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Edited a quarterly magazine for each client using Adobe InDesign, plus a bi-weekly eNewsletter for each client using MailChimp and Campaign Monitor
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Attracted and coordinated advertising clients across all paid platforms, including the magazines and newsletters
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Marketed each client's Annual Conference and other member events
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Internal/member communications promoting new and existing benefits
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Editor of OGR's annual limited-run podcast (6-8 episodes per season released each summer)
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Supply partner benefit fulfillment
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Managed all aspects of the associations' websites, OGR.org & CFSAA.org
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In addition to my client work, I leveraged my content marketing and media relations expertise to help grow RGI's reputation and market penetration.
Senior Communications
Coordinator
August 2019 - May 2020
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Clients served: Society for Nutrition Education and Behavior; Indiana Society of Professional Land Surveyors
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Established a Spring Webinar Series that immediately became a significant revenue driver for the Society, as well as a video library of past webinars to drive revenue and make it easier for members to meet their CEU requirement to maintain their licenses
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Created a 6 minute video plus a series of 30 second videos for ISPLS promoting the land surveying profession, explaining surveyors' contributions to society and the importance of the work they do
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Tracked legislation of interest to ISPLS as it moved through the Indiana General Assembly, with weekly updates published on the ISPLS blog as well as a "halftime report" and full-session recap in the quarterly magazine
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Staff liaison for the SNEB Board of Directors' Advisory Committee on Public Policy
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Published monthly press releases promoting the featured article in SNEB's academic, peer-reviewed journal, the Journal of Nutrition Education and Behavior, with coverage picked up by national and international media outlets including CNN, the BBC World Service and the Daily Mail
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Edited a quarterly digital magazine for ISPLS using Adobe InDesign, plus e-newsletters for both clients and a weekly public policy update for SNEB using MailChimp
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Marketed each client's Annual Conference and other member events
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Internal/member communication promoting new and existing member benefits
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Managed all aspects of the associations' websites, SNEB.org and ISPLS.org
WTHR (NBC)
INDIANAPOLIS, IN
Digital Desk Editor
March 2014 - July 2019
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Exercised news judgment to select stories the audience wanted and/or needed most to see
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Generated firsthand content and edited reporter-submitted content on all digital platforms
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Pitched digital tie-ins for broadcast stories
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Searched for external trending content to drive conversation on social media platforms
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Trained in multiple analytics platforms, including Google Analytics, HootSuite, Shareablee and CrowdTangle
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Traditional assignment editor work coordinating crews in the field and making calls to confirm breaking news
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Kept broadcast producers abreast of stories with strong digital performance for inclusion in newscasts
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Reported from 2016 Republican National Convention
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Helped coordinate 2018 midterm election online coverage, including tracking and profiling all outside spending groups advertising on our station
KATV (ABC)
LITTLE ROCK, AR
Digital Executive Producer
May 2012 - January 2014
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Management-level position overseeing all aspects of station’s online and digital presence, including work of another digital producer and all digital work submitted by broadcast staff
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Managed stakeholder interests from digital, news, sales and promotions staff as head of station-wide Digital Committee
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Led station through website redesign to increase visual appeal, simplify layout and better showcase top stories and fresh content
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Created a web manual, including a style guide to unify content across all digital platforms
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Established, presented and enforced digital strategy for the station, including posting requirements for entire newsroom, workflow for everyday situations as well as breaking news and severe weather, and tips to best use social media platforms’ specific, unique voices
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Sought out and capitalized on opportunities to cross-promote on-air and digital products, including raw video of high-interest interviews and expanded coverage of special events and major stories
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Increased page views by 10% in my first year
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KARK (NBC)
LITTLE ROCK, AR
Executive Morning Producer
October 2011 - May 2012
Promoted from News Producer to Executive Morning Producer after one year
Oversaw all aspects of production of three-hour weekday morning newscast, including the work of another producer, while line-producing two hours myself
Added overnight stories to website and updated current stories with overnight developments
News Producer
October 2010 - October 2011
Produced fresh, new content for late-night newscast
Researched stories to add breakout and/or setup elements to showcase biggest stories of the night
Wrote web stories before the show teasing to new information inside my newscast then used newscast stories to push late night viewers back to the station’s website and social network presence
KATV (ABC)
LITTLE ROCK, AR
News Producer
January 2008 - October 2010
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Promoted from weekday morning producer to premiere 6 p.m. newscast producer
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Won my final ratings period on the morning show - a prize the station had not claimed in nearly a decade
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Expanded my job description to also be the nightside web manager and invited by general manager to join station’s web committee
KFSM (CBS)
FORT SMITH, AR
Produced weekend morning newscasts, co-produced weekday morning newscasts
Earned equal ratings to the weekday newscast and a 50 share in my final ratings period
News Producer
May 2007 - January 2008